Resources

White Paper

• Player Rewards: Beyond Cash and Comps

Articles

• Resolve to Innovate
• Tricks or Treats?
• Where Are Our Heroes?
• Take A Chance
• Beware the Power of an Unhappy Playere
• Think Like an Entrepreneur
• Effective Leadership
• Making Resolutions You Can Keep
• How Do You Make Your Players Feel?
• It's Not About the Budget. It's About What Hertz.
• The Buffet Blueprint
• Revive Your Thinking
• Look and Learn from Others
• Four Sure Bets to Differentiate Your Gaming Organization
• Four Sure Bets for Player Loyalty
• 10 Shifts to Improve Player Loyalty
• Five Keys for Greater Wallet Share
• Four Keys for Soaring Past Your Competition
• Appreciating Assets: Motivating Employees with Incentive Programs

Video/Audio Clips

• What the Leading Casinos Are Doing to Increase Coin-In
• Turn "Losers" Into "Winners"
• Radio interview with James Feldman speaking about 3DThinking.
  Interview conducted by Practice Pay Solutions

Presentations

• Casino Promotion Ideas from Outside the Gaming Industry (PDF file)
• Why Players Leave (PDF file)

Better Change Newsletter

James Feldman, Chief Solutions Officer for GMS, invites you to receive his free BETTER CHANGE newsletter. To subscribe, just provide your email address below, then click "Subscribe."

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