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Lessons I Learned from the Cortez School
of Change Management


Today, gaming organizations are struggling to speed up, trying to innovate, embrace new technology and respond to a rapidly changing marketplace. But how to do it? There are, simply, too many choices.

The Spanish explorer Cortez reduced his shipmates' options by burning their boats, thus cutting off escape options. Cortez focused on the end results and not the means. He immediately eliminated conventional choices and created a new perspective. He shifted their focus.

A "boat burning" will help you change your personal rules for success by removing conventional approaches and choices. Cortez was willing to alter the resources that limited what could be accomplished. He created an acceleration strategy by being "sharply pointed" rather than "well rounded."

Jim Feldman's 90-minute session is a timely update on methods and mindsets. His coaching points will focus on how to adjust to the changing world by discovering opportunities using existing resources. Participants will be provided insights that will produce dramatic performance gains.

Easy-to-use tips will show participants how to accomplish more, in less time, with only a fraction of the effort they have been giving. This seminar will outline unique, dynamic methods for people to make things happen. Participants will learn about:

  • Thinking Differently
  • Seeking Failure
  • Selling Wisdom
  • Creating Residence
  • Helping Others Succeed
  • Creating The Right Attitude
  • Changing The Way We Change
  • Focusing on Short Range Objectives
  • Looking Inside The Box
  • Mobilizing Yourself
  • Developing a Supportive Work Environment
  • Growing Toward The Sun
At the conclusion, participants will leave with breakthrough strategies that will push personal effectiveness to all time highs by being able to:
  • Identify critical priorities.
  • Address the challenges associated with new information technology.
  • Make incremental improvements in their organization's key processes.
  • Utilize technology applications more effectively.
  • Manage organizational growth and new opportunities.
  • Reduce resistance and barriers created by change.
  • Capitalize on "shifts" that make change successful.
  • Create a well-orchestrated, "boat burning" to capture today's opportunities.



Gaming Marketing Solutions
Gaming Marketing Solutions, Inc.
505 N. Lake Shore Dr., Ste. 208, Chicago, IL 60611
Phone: 312-527-1111 ~ Fax: 312-527-1116 ~ Contact Us
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